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Friday, June 21, 2013

A zap to the brain makes you think people are more attractive

well, how would you feel if you could look at beautiful people all the time? well, NBC News has the latest research behind this read bellow.
-Actually, technology exists that could almost make that possible -- provided you're OK with an electric shock to your brain. But the brain zap isn't some party game. Findings from a new California Institute of Technology study could one day help lead to new, noninvasive ways to study and treat mental disorders.
The Caltech researchers found that people who receive a mild electrical shock deep within the brain ranked people as more attractive than they did before the jolt. It might sound like a silly thing to study, but Vikram Chib, lead author of the paper, explains that rating the attractiveness of faces is one of the hallmark tasks used to diagnose neurological problems like depression, schizophrenia or Parkinson's.
Chib, a postdoctoral scholar at Caltech, wanted to know how an area nestled deep with the brain called the midbrain influenced mood and behavior, and if there were a way to manipulate it noninvasively. The midbrain is believed to be the source of dopamine, a neurotransmitter that plays a role in disorders like depression, schizophrenia, and Parkinson’s disease. While drugs do treat these disorders, Chib and his colleague, Shinsuke Shimojo, hoped that noninvasive deep brain stimulation could change only the midbrain, without influencing the entire body.via nbc News